We're the neutral rails that get it there — and they pay for themselves in ORTB/VAST today. Picks-and-shovels for agentic advertising, starting in CTV.
AdCP launched by Scope3 / Brian O'Kelley + 20 companies; first live cross-platform buys are happening. Serious money is evangelizing it.
Reference implementations are alpha. Nobody is catering to the developers who have to build on it.
We don't bet on which agent or DSP wins. We're the toll road they all use.
Proof, Trust, Auction, Discovery, Settlement, Curator — rent a block by the call. The building blocks of an agentic ad stack, so you don't build the hard middle.
Buy, sell, and curator agents you run in minutes on the same rails. Managed if you want us to operate them.
One edge, neutral by construction — we take no side of the trade, which is exactly why both sides can trust the pipe.
A legacy DSP brings its existing campaign + VAST creative; it runs on agentic rails today. No rewrite. That turns our market from "the tiny AdCP-native slice" into all of programmatic CTV.
A publisher enables its supply with near-zero effort; the Curator turns observed inventory into priced products. Both sides plug in easily — that's how the network fills.
A live DSP has tested our strategy + delegate engine and is onboarding its first $20k campaign this month on our exchange. yumipop is that same engine, re-platformed as neutral rails.
We're not claiming yumipop revenue yet. We're showing the tech works with real money before you fund the go-to-market. The proof-of-delivery, clearing, and pacing are all live at api.yumipop.com.
Built the live exchange + rails; ran a DMP for major GCC media (Rotana / STC). The product is done and capital-efficient.
Ex-Magnite / PubMatic VP. Years of working the industry dinner-and-event circuit — the exact GTM motion this raise funds.
No legacy stack, no technical debt, no financial debt. yumipop is new IP — its own entity, repos, and infrastructure, cleanly separate from any prior venture. The money buys growth, not fixing the past.
Proof $0.02/1k · Auction $0.05/1k · Trust $0.05/1M · Discovery free · Settlement flat. Rent a block by the call.
Managed selling $15/mo · Curator $49/mo · Pro $19→$29/mo unlocks one-call clearing. A tech fee for running the agent — never a cut of media.
Edge compute is near-zero marginal cost — instrumented per block to confirm. We scale with usage, not by taking a rake sellers resent. Take-rate compounds as both sides connect.
Product's built; this is a go-to-market raise. One senior CTV BD hire, lean founders, and the relationships — events (POSSIBLE, Cannes, Beet.tv), travel, and hosted dinners for key decision-makers.
| 12–18 months | Base (what we commit) | Momentum (upside) |
|---|---|---|
| CTV supply partners live | 3 | 8–10 |
| DSPs on the connector | 2–3 | 5+ |
| Revenue | first external $ | MRR ramp → Series A |
| Category | reference CTV exchange | lighthouse logo |
Target: 3 CTV partners live + first external revenue + the reference AdCP CTV exchange, in 12 months → a credible $3–5M Series A.